Will Grant

User Experience Consultant & Author with over 20 years experience delivering powerful web & mobile products that have reached over a billion users.

First-mover advantage isn't enough

The landscape changes quickly in web/tech and the behemoths of today (Google, Facebook, Apple) seem unsurpassable.

Don't forget they weren't the first guys on the scene.

The flip side of 'First-mover advantage' is the beauty of coming at an existing product or market afresh. Unencumbered by the constraints of old, out-dated business models or technology.

Or, sometimes - just doing it better.

  • Creative Labs Nomad/Zen was first - but the iPod won.
  • Excite, Infoseek, Lycos, AltaVista - all destroyed by latecomer Google.
  • Blackberry, Nokia, Sony Ericsson - all doing fine until the iPhone changed the game.
  • Friendster pre-dates both MySpace and Facebook.

And so on...

You don't need to be first, you need to be better. Google weren't the first guys on the scene - they won't be the last either.