Flappy Bird, the infuriatingly-difficult mobile game that went from obscurity to the number one free game on iOS, taking $50,000 per day in ad revenue, is no more:
I am sorry 'Flappy Bird' users, 22 hours from now, I will take 'Flappy Bird' down. I cannot take this anymore.
— Dong Nguyen (@dongatory) February 8, 2014
Its creator Dong Nguyen, tired of the relentless attention the game brought him, has removed Flappy Bird from the App Store.
I couldn't help but feel that, if he had better advisors around him, someone would have advised that he start a company - and hire some people.
Apart from making money, what's the purpose of a company?
It could be:
- To provide a 'protective shell' to operate within
- To provide tools and resources to its team
- To provide legal protection
- To provide a structure in which teams can operate effectively
All so that talented people can do their best work, without worrying about this stuff.
If Mr Dong had hired some talented people to look after marketing, PR, support, finances, ad networks, etc - he could get back to making games and trying out ideas - instead of feeling overwhelmed with the burden of doing all this stuff himself.