It's built, what now?

In planning a new project, I've found myself trying this 'thought experiment' virtually every day:

Imagine the (minimum viable) product was already built - What now?

It's so easy to get caught up in the challenge of 'The Build' when really that's just a part of the business.

If you want to build a business around a web/tech product, then there's a whole load more you need to consider - beyond the product itself.