Sometimes it's nice to get back to basics and examine the core reasons behind moving your startup in a particular direction.
Here's some core truths behind our vision for Droplet:
- There is a need for an alternative, ethical approach to payments (and banking)
- That transaction fees are doomed and won't be around for long
- Software + the internet will always shift the balance of power away from the establishment
- Mobile is a great platform for everyday habitual behaviour: including payments
As a startup grows, it's not long before the "fog of war" descends and the day-to-day can begin to distract you from your purpose.
A list like this reminds me what we're doing and why.