Sometimes it's nice to get back to basics and examine the core reasons behind moving your startup in a particular direction.

Here's some core truths behind our vision for Droplet:

  • There is a need for an alternative, ethical approach to payments (and banking)
  • That transaction fees are doomed and won't be around for long
  • Software + the internet will always shift the balance of power away from the establishment
  • Mobile is a great platform for everyday habitual behaviour: including payments

As a startup grows, it's not long before the "fog of war" descends and the day-to-day can begin to distract you from your purpose.

A list like this reminds me what we're doing and why.