Droplet is the startup payments platform I've been working on with the team for nearly 3 years now. We've grown to over 600 merchants in five cities and we announced on Friday that we're raising funding by selling equity in Droplet - to our users first.
We announced to our users on Friday via a mailout and we've already seen over 100 investors come on board, pledging nearly £20,000 in return for actual shares in Droplet.
We've put together a simple page which allows visitors (whether or not they're investing in the round or not) to promote our raise on social media sites.
The /crowdcube page has been viewed over 1,000 times and generated nearly 900 social shares on Twitter, Facebook and LinkedIn so far.
It's simple, but a really effective way of helping our supporters to help us.